proposal culinary business kalis coffee shop

 

PROPOSAL

CULINARY BUSINESS KALI’S COFFEE SHOP

 

 

 

 

 

 

 

 

 

Compiled by:

Pradipta Ahmad Alan Faridho (26)

 

INTRODUCTION

 

      A.  Background

            Coffee is a global beverage that is enjoyed by people of all ages, from teenagers to the elderly. Even in Indonesia itself, many people make coffee a mandatory drink that must be consumed every day.

            The Indonesian culture of drinking coffee has opened businesses and coffee shops. Moreover, the coffee industry in recent years has experienced rapid growth so that many coffee shops have been established with diverse and unique concepts.

            Kali’s coffee business concept was established with a unique concept, namely an industrial-themed coffee shop. Located in the upper area with cool and smooth air, coffee is also served with the latest innovation, namely using a cookie cup. And facilities that are certainly much sought after such as Wi-Fi, prayer rooms, and clean bathrooms.

 

            B. Vision and mission

Vision: to make Kalis Coffee a comfortable place with the best service, a quality menu, a coffee shop that creates new innovations, and affordable prices for all people.

Mission:

• Create a menu of high quality and delicious taste that is packaged in a contemporary way to attract the attention of visitors

• Providing the best service with adequate facilities available

• Creating a comfortable and relaxed coffee shop atmosphere with complete facilities and a variety of menu choices

• Upholding the principle of customer satisfaction is our main goal and the buyer is king so that customers are satisfied

            C. Company data

Company Name                           : Kali’s coffee shop

Date of Establishment                 : 22 November 2020

Address                                        : Jl.Asia Afrika No.22 Bandung, Jawa Barat

Phone Number                             : 0889326300303

Web                                              : www.kalisahaja.com

Email                                            : kalis300@gmaill.com

Instagram                                     : @kalisahaja

 

GENERAL REVIEW

 

A.    Business strategy

Featuring an attractive interior and complete facilities such as air                                    conditioning, clean bathrooms, and a place of worship to make customers        comfortable. Don't forget to present a unique menu, namely glasses made from      cookies at affordable prices to attract young consumers.

B.    Location and Business Name

Located on Jl.Asia Afrika No.22 Bandung, West Java. Kalis Coffee Shop is a            strategic place for its target consumers.

C.    Operational Time

Kalis Coffee Shop's operational hours are every day from 10.00-23.00.                Divided into two employee shifts, the first shift is 10.00-16.00 and the second             is 16.00-23.00.

D.    Target Customers

               The community around the Kalis Coffee shop location, as well as teenage children.

E.    Products Offered

The products offered by Kedai Kopi Kalis are cup coffee with various flavours, such as                           Mochaccino, cappuccino and others. There are also foods such as seblak, cireng and         so on              which young people like.

F.      Promotion Strategy

Promotions are carried out through social media such as Instagram, as well as                rochures distributed in several locations.

G.   Analisis SWOT

 

1. Strength

The strengths that we have include:

·       Quality products

We use raw materials from suppliers who have quality and guaranteed raw materials.

·       Affordable price

Because our target market is the middle to lower class, the products you sell also have affordable prices, so that this can reach all circles.

 

2. Opportunity

The number of young people who have an instant lifestyle, which encourages us to continue to produce quality products and provide excellent service.

 

The following are threats that may arise in this business:

•        There are many new products in the coffee business, including coffee shops.
•        The price of raw materials tends to always go up.

 

PROPOSAL ACTIVITY MANAGAEMENT

 

A. Source of Capital

The source of capital is the source of initial capital to run a coffee shop business, while the source of capital for Kedai Kopi is from business owners and investors.

B. Products Produced 

The products produced from Kedai Kopi kali’s are cup coffee with various flavours, including cappuccino, Mochaccino, and others.

C. Equipment and Tools

The equipment and equipment that we will complete are:

- Grinding Machine

- Expresso Coffee Machine

- Drip Coffee Maker

- Moka Pot

- Glassware

- Silverware

- Blender

- Cleaning Equipment

- Etc.

 

 

COST AND PRODUCTION PLAN

 

1.     Equipment requirements

Price description	Price
Coffee grinder	Rp. 2.000.000
Drip Coffee Maker	Rp. 250.000
Moka Pot	Rp. 100.000
Espresso machine	Rp. 2.500.000
Cookware	Rp. 2.500.000
Set of plates, cups, spoons	Rp. 1.000.000
Storage fridge	Rp. 4.500.000
Blender and juicer	Rp. 1.500.000
Cleaning tools	Rp. 300.000
Air conditioner	Rp. 3.500.000
Cashier application	Rp. 3.000.000

 

2.     Cost of production

Description	HPP	Harga Jual	Keutungan
Espresso	Rp. 15.000	Rp. 18.000	Rp. 8.000
Milk babana coffee kali’s	Rp. 15.000	Rp. 25.000	Rp. 10.000
Milk coffee kali’s	Rp. 15.000	Rp. 23.000	Rp. 8.000
Matcha Latte	Rp. 15.000	Rp. 28.000	Rp. 13.000
Red Velvet	Rp. 15.000	Rp. 25.000	Rp. 10.000
Lychee tea	Rp. 15.000	Rp. 25.000	Rp. 10.000
Salted caramel macchiato	Rp. 10.000	Rp. 28.000	Rp. 18.000
Croissant	Rp. 10.000	Rp. 22.000	Rp. 12.000
Fish n chip	Rp. 12.000	Rp. 25.000	Rp. 13.000
Cinnamon roll	Rp. 10.000	Rp. 18.000	Rp. 18.000

 

 

CLOSING

 

Kalis Coffee is one of the coffee shops that has a different concept from other coffee shops so that its business competition is still relatively low and its potential to grow rapidly is wide open.

 

Therefore, we hope that this collaboration can be established for a long time so that it can provide benefits for both parties.

 

https://online.flippingbook.com/view/279474767/